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As much as we wanted our first order to go well, it was a time of contingencies and apologies. But at the end of the road, there was affirmation.

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This time round, we talk about the events leading up to our first order. We lost a man and we gained a man. It was going to be our first test to prove we were cut out for this.

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Picking up from the first half of the ideation process, this time round we were beginning to taste the unglamorous side of entrepreneurship. All the research. 

While it wasn't the most exciting part of the journey, we realized it was quite crucial to 'know what you don't know'. 

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The brainstorming had begun and soon we realised that we were obsessed with innovation. That had to change.

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The Process is a blog series by Hoodie Ink that aims to provide value to readers by recording observations and events throughout the course of the development of the business.

We are learning constantly as we strive to build Hoodie Ink and that process is what this blog is all about. How a couple of kids who want to do something on their own are trying to figure it out.  

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