Picking up from the first half of the ideation process, this time round we were beginning to taste the unglamorous side of entrepreneurship. All the research.
While it wasn't the most exciting part of the journey, we realized it was quite crucial to 'know what you don't know'.
The brainstorming had begun and soon we realised that we were obsessed with innovation. That had to change.
The Process is a blog series by Hoodie Ink that aims to provide value to readers by recording observations and events throughout the course of the development of the business.
We are learning constantly as we strive to build Hoodie Ink and that process is what this blog is all about. How a couple of kids who want to do something on their own are trying to figure it out.